When selling your home, it goes without saying that you want to get the best price possible. Selling can be an emotional rollercoaster fuelled by stress and the pressure to present an immaculate home at each open home. 

You’re not simply selling a home; you’re selling a lifestyle. Your property will need to look better than the competition, be more memorable and feel warm and inviting. Not only do you want it to feel comfortable for the potential buyer to see themselves living there, but you also want it to look worthy of a higher asking price.

This is where the magic of a professional property stylist will help. They know how to facilitate emotional engagement and buyer connection with your home.

Styling can involve anything from tidying up, decluttering certain rooms, and adding a few cosmetic touches, to a full service where a dedicated home staging service brings in their own furniture and accessories. 

Professional home stagers or property stylists will have a trained and experienced background in interior decoration or interior design, with an eye for what will appeal to a broad range of people. 

Staging a house for sale has been rising in popularity over the past 10 years with some experts estimating that it can add an extra 5 to 10 percent to a property’s sale price. So, if you want your home to stand out and win the open home popularity contest, home staging and styling could be your answer.

Advantages of property styling or home staging

Home staging and styling is all about presenting your home in the best possible light. You want buyers to fall in love with it the minute they walk in the door. 

• It creates emotional buyers which in turn drives the price up and helps the home to sell quickly
• It shows space and concept in photography
• A stylist will aim to highlight the best features of the property
• Staging can help distract from some negative features of the property for example, stains or scratches on the floor etc.

Staging will make your property stand out 

When it comes to styling a home, it’s all about making your property as appealing as possible to potential buyers. Home staging can involve several techniques and strategies to make the property shine. 

Depersonalisation – Removing personal items is crucial for a proper home staging. When you have family photos, postcards and various memorabilia lying around, it will be more difficult for people to imagine the place as their own.

While making the space more neutral is important, there is no need to go overboard with this. The other end of the spectrum makes your home look bland and even sterile. Neither would inspire someone to buy your property.

Cleaning and organising – Home staging focuses on decluttering, cleaning, and arranging furniture for maximizing available space. In most cases, this involves hiring professional services to get all the surfaces sparkling clean. Plus, some homeowners rent a storage facility space to put away unnecessary furniture and personal items.

Adding accessories – Depersonalising shouldn’t be interpreted as keeping things dull. Home stagers often add beautiful accessories in a strategic fashion to enhance first impressions. For example, simple items like striped blankets or colourful throw pillows can make a big difference. You could invest in affordable candles, artwork and flowers for further appeal.

Styling can help transform a home

A well-styled home can help potential buyers visualise what they can do with different spaces in a home. It can accentuate space, make the property look less run down or outdated and warm up empty or cold-looking spaces. Just using different colours, textures, lighting, ornaments and artwork can make a big difference. 

Staging makes for better first impressions

Most importantly, first impressions are vital and the photos and advertising materials of a home that is styled are likely to look so much better, encouraging buyers to queue up at the open homes. Property styling can help potential buyers visualise what they can do with different spaces in a home.

An unstaged home is a lost opportunity to make the prospective buyers feel like they have entered their future dwelling.

How much does it cost to stage a home for sale?

The cost of home staging depends on a range of factors, including the level of service you choose, and how long your property is staged for. 

You can expect to pay in the region of:

• $150 to $500 for an initial consultation, depending on the experience of the stylist
• $1,500 for a basic staging service

To give you an idea of how much a full home staging package could cost you for six weeks, expect to pay in the region of:

• $1,995 for a studio/one bedroom apartment
• $2,500 for a two-bedroom apartment
• $4,500 for a three-bedroom house
• $6,500 for a four-bedroom family home
• $10,000 or more for larger homes with five or more bedrooms

The cost of home staging depends on a range of factors, including the level of service you choose and how long your property is staged for.

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We’d love to hear your thoughts!

The team at Style Flow work alongside forward-thinking stylists like you to help you get your Vendor the best outcome when selling.

If you have ideas for future topics for us to write about, contact us at info@styleflow.com.au

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The property market is competitive, and it takes something special to stand out from the crowd. Every week there’s a popularity contest from one open home to the next and the eventual winner will be judged come auction day.

In both hot and cold markets, the deciding factor between two comparable properties may well be the work of a property stylist.

Whilst real estate agents are essential in the selling process, a property stylist may solve the layout and floor plan problems, make homes more beautiful and win over the hearts and minds of potential buyers.

Selecting a property stylist is just as important as choosing the right agent to sell a home. Professional stylists will consult with home sellers and their appointed agents on the goals and objectives, develop the right strategy to appeal to the target demographic and complete the install into the homes for the duration of the campaign period without impacting on the home seller’s day-to-day lifestyle.

Stylists will introduce the right combination of colour and texture through the use of furniture, art and soft furnishings, which immediately adds value through the eyes potential buyers.

Styled homes secure higher selling prices and sell faster for many reasons

1. Old and dated – Home sellers have often lived in their property for many years and the furniture is outdated and worn. A property stylist can bring in a range of furniture and props that really bring the space to life.
2. Picture perfect – Professional photos taken just after styling can attract a greater audience of buyers that may have never been reached. Jumping out on the listing portals with beautiful photos can encourage click-throughs from people who may have scrolled past the property otherwise.
3. Feel at home – Property staging is particularly beneficial for small homes with awkward layouts and will help buyers visualise living in the space.
4. Prestige – Property styling is even more important in homes that have cheaper finishes as it can make the home appear more high-end by diverting attention to beautiful styling and potential.
5. Cast a wide net – Property stylists know how to balance between creating a homely feeling in a way that lends itself to suit a range of buyers from different stages of life.
6. Love – Property styling plays on the emotions of buyers which can drive the price up if multiple buyers picture themselves living in the space.

It is critical to present the property in its best light from the outset. First impressions are so important and will attract more interest and enquiry to the property.

Ultimately, selling is a numbers game. The more prospects that find the property appealing, the more enquiry will be generated, the higher the bids and the quicker the sale.

Did you find this topic interesting?

We’d love to hear your thoughts!

The team at Style Flow work alongside forward-thinking stylists like you to help you get your Vendor the best outcome when selling.

If you have ideas for future topics for us to write about, contact us at info@styleflow.com.au

Click here to go home.

If you like this content, please follow us on our socials…