Selling a home can be a daunting task, especially in a downward trending real estate market. The declining market value of homes can result in lower sale prices, which can be discouraging for sellers. However, investing in good marketing and styling can be a game-changer for sellers looking to create competition in the market. In this blog, we will explore the importance of investing in good marketing and styling when selling a home in a downward trending real estate market.

Creating Competition

One of the main reasons for investing in good marketing and styling is to create competition in the market. In a declining market, there are fewer buyers, and homes can sit on the market for a long time. However, by investing in good marketing and styling, sellers can make their homes stand out from the crowd and attract more buyers. This increased interest can lead to multiple offers and bidding wars, resulting in higher sale prices.

Consistently Low Advertised Supply Levels

According to Tim Lawless, CoreLogic’s research director, the stabilisation in housing values over the month coincides with consistently low advertised supply levels and a rise in auction clearance rates. The flow of new capital city listings has been tracking -17.0% lower than a year ago and -11.9% below the previous five-year average. This trend towards a below-average flow of new listings has been evident since September last year, coinciding with a loss of momentum in the rate of value decline.

Low advertised supply levels present an opportunity for sellers to make their homes stand out in a market with limited choices. Good marketing and styling can help sellers attract potential buyers to their homes by showcasing their property’s unique features and benefits.

Rise in Auction Clearance Rates

Auction clearance rates also bounced back through February, with the capital city weighted average reaching the high 60% range through the second half of the month. Sydney clearance rates rose to above 70% in the week ending 19 February, the first time since February 2022.

Higher auction clearance rates indicate increased competition among buyers, resulting in higher sale prices. Good marketing and styling can help sellers attract potential buyers to their homes, resulting in more bids and higher auction clearance rates.

Investing in Good Marketing and Styling

Investing in good marketing and styling can help sellers attract buyers interested in upper quartile properties. By showcasing a home’s unique features and benefits, sellers can make their homes stand out from the crowd, attracting buyers interested in upper quartile properties. Here are some tips for investing in good marketing and styling:

Photography: Great photography can make all the difference. Hire a professional photographer to capture your home’s best features and present them in the best light.

Staging: Staging is the art of arranging furniture and decor to highlight a home’s best features. Consider hiring a professional stager to make your home look its best.

Virtual Tours: In today’s digital age, virtual tours are becoming increasingly popular. Hire a professional to create a virtual tour of your home, allowing potential buyers to explore your property from the comfort of their own home.

Marketing Materials: Invest in high-quality marketing materials such as brochures and flyers that showcase your home’s unique features and benefits.

Online Presence: In today’s market, having a strong online presence is essential. Invest in online advertising and social media to reach potential buyers.

In conclusion, selling a home in a downward trending real estate market can be challenging, but investing in good marketing and styling can make all the difference. Creating competition, taking advantage of low advertised supply levels, and rising auction clearance rates can lead to higher sale prices. By investing in good marketing and styling.

Talk to us to overcome hesitancy in advertising and promotional spend.

Are you struggling with vendors who are hesitant to invest in property marketing due to the current downward trend in the real estate market?

Don’t worry, CampaignFlow has got you covered. Our platform allows you to access upfront funds for property marketing, regardless of the payment option chosen by the vendor. With our help, you can create compelling marketing campaigns and attract potential buyers to secure a strong sale. Contact us today to learn more about how we can assist you in overcoming vendor hesitancy and achieving success in a shifting real estate market.

Data referenced from the following Core logic article.

Read article here – CoreLogic Home Value Index: Value declines flatten as low advertised stock levels keep a floor under prices

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For some people, envisioning a home’s potential can be tough. An empty space is just an empty space and a vacant room is just a vacant room.

Unfortunately, this can fail to make an impression on buyers when presenting your property to them for sale.

Often, agents will suggest renovating, and while this can be a smart investment, you may not want to go too overboard. So, here are 7 more affordable cosmetic renovation ideas that you can do to charm those buyers from the minute they walk in, to the moment they make an impressive bid.

Renovate your property right when selling

Since renovations involve investing your money before you make the final sale, you want to make sure that you’re making the right choices and working with the right budget. This will help you make the most out of your property.

Unlike renovations for a home that you will actually live in, renovating to sell requires a stricter budget that will ensure an ROI or return on investment. In addition, you want your property to look fresh yet not too personal in style as the goal here is to help all types of people imagine themselves living there.

However, the thought of renovations can often be intimidating as it seems expensive and involves a long, drawn-out process. But you don’t need to make big changes to make a big impact.

You may instead focus on some easy changes and cosmetic improvements that will make your property look great. These little updates will not cost you a lot but will make your property really appealing to attract more attention, earn more buyer competition and close the sale faster.

7 cosmetic renovation ideas that will add value to your sale

Without further ado, here are some renovation touches to inspire you:

1. Clean up and scrub down

Never underestimate the power of a deep clean. It’s the most cost-effective way to refresh your home instead of repainting, changing your flooring or repaving your driveways. Use sugar soap on the walls, declutter the halls, and give the place an entire work-over to make it sparkle.

2. Adjust your lighting.

Improved lighting gives the immediate impression of a clearer, bigger and more welcoming space. Adding mood and feature lighting together with updated light fixtures also give the feel of a new home.

3. Refresh your exteriors.

This could be as simple as clearing the lawn, repainting your front door, replacing the letterbox and installing an aesthetic home number to make a good first impression.

4. Update your fixtures.

You can make your doors and cabinets look really modern with new handles. Just make sure, though, that all new fixtures still match the overall style of the home. Perhaps even consider restringing the clothesline, polishing the ceiling fans and cleaning the stovetop.

5. Install new electrical covers.

Modern light switches will draw attention to your walls and make the space feel more updated and looked after.

6. Get a nice carpet.

No need for new tiles or oak floorboards – a great carpet will give the place a clean and welcoming feel, making it look really homely.

7. Use curtains and blinds.

Fresh new curtains and blinds are great if you don’t have enough time to repaint or replace window screens. They can make the space cosier, too.

If renovating isn’t in your budget, you can style your property.

Since you’re already leaving this property, you may not be up for undertaking some serious renovations. However, this doesn’t mean you can’t make the place look great.

You can still organise professional property styling and staging to add an extra layer of polish to your home. Not only will this make the property more appealing and aesthetically pleasing, but it will also help increase its sale price and sell faster.

Styling your home is even easier with Style Flow.

Style Flow can help you prepare your home for sale.

When selling, upfront staging and styling costs may seem like a huge investment and a much larger risk.

Fortunately, Style Flow allows you to pay for professional styling costs after you sell. This way, your Property Stylist can stage your home to maximise your selling price now, without the upfront payment burden.

Style Flow empowers your Stylist to showcase your home in the best possible light while taking the upfront styling costs off your shoulders, allowing you can pay later when your home sells.

Find out if your Agent uses Style Flow or contact us to discuss your options today.

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We’d love to hear your thoughts!

The team at Style Flow work alongside forward-thinking stylists like you to help you get your Vendor the best outcome when selling.

If you have ideas for future topics for us to write about, contact us at info@styleflow.com.au

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The property market is competitive, and it takes something special to stand out from the crowd. Every week there’s a popularity contest from one open home to the next and the eventual winner will be judged come auction day.

In both hot and cold markets, the deciding factor between two comparable properties may well be the work of a property stylist.

Whilst real estate agents are essential in the selling process, a property stylist may solve the layout and floor plan problems, make homes more beautiful and win over the hearts and minds of potential buyers.

Selecting a property stylist is just as important as choosing the right agent to sell a home. Professional stylists will consult with home sellers and their appointed agents on the goals and objectives, develop the right strategy to appeal to the target demographic and complete the install into the homes for the duration of the campaign period without impacting on the home seller’s day-to-day lifestyle.

Stylists will introduce the right combination of colour and texture through the use of furniture, art and soft furnishings, which immediately adds value through the eyes potential buyers.

Styled homes secure higher selling prices and sell faster for many reasons

1. Old and dated – Home sellers have often lived in their property for many years and the furniture is outdated and worn. A property stylist can bring in a range of furniture and props that really bring the space to life.
2. Picture perfect – Professional photos taken just after styling can attract a greater audience of buyers that may have never been reached. Jumping out on the listing portals with beautiful photos can encourage click-throughs from people who may have scrolled past the property otherwise.
3. Feel at home – Property staging is particularly beneficial for small homes with awkward layouts and will help buyers visualise living in the space.
4. Prestige – Property styling is even more important in homes that have cheaper finishes as it can make the home appear more high-end by diverting attention to beautiful styling and potential.
5. Cast a wide net – Property stylists know how to balance between creating a homely feeling in a way that lends itself to suit a range of buyers from different stages of life.
6. Love – Property styling plays on the emotions of buyers which can drive the price up if multiple buyers picture themselves living in the space.

It is critical to present the property in its best light from the outset. First impressions are so important and will attract more interest and enquiry to the property.

Ultimately, selling is a numbers game. The more prospects that find the property appealing, the more enquiry will be generated, the higher the bids and the quicker the sale.

Did you find this topic interesting?

We’d love to hear your thoughts!

The team at Style Flow work alongside forward-thinking stylists like you to help you get your Vendor the best outcome when selling.

If you have ideas for future topics for us to write about, contact us at info@styleflow.com.au

Click here to go home.

If you like this content, please follow us on our socials…